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10 Steps to Turn Your Podcast Interview Into a Book
Most people who publish a book, a self-help or how-to book, in particular, all hold what I refer to as the "Oprah Pipe Dream." By that, I mean that they believe that their book will sell millions if they could only get on a show like the Oprah Show and speak about their book, as that would be their ticket to riches. Let me give you a BIG reality check. That could not be further from the truth. According to BookScan, which tracks most bookstore, online, and other retail sales of books, the average U.S. book is now selling less than 250 copies per year and less than 3,000 copies over its lifetime. So, you may be thinking, "Well, if that's all I'm going to sell, why bother to publish a book at all?